This how to video was inspired by my marketing managers and coordinator clients who are in turmoil about what images can be used for large format reproduction.  By large format, I am meaning anything above 1 metre high x 1 metre wide.  It seems that my clients and perhaps you have a whole bunch of images you would like to use on your display but are not sure if they are the right size.

This video should help soothe your furrowed brow.

And just to recap:

  • A file size – say 35mb or even 350mb – is no indication on how suitable the file size should be when enlarged
  • You really need to check the size it has been set up as and you can do this via Illustrator, Photoshop or other graphics package of your preference
  • Enlarge the image to the size you require and then check how it looks at final size.  If it looks like soup, then there is buggar all you can do apart from applying a heavy blur and you really need to select another image. No, there is not magic box to make an image “better”.  I will always remember the advice from my friends at The Image Box:  “Crap in, crap out”.  Word.
  • Just because an image is drawn from a file / download / shoebox marked “high-resolution” does not mean that it is a high resolution for large format printing.  It might mean that it is large format…at A4.  That information alone has caused many a marketing manager to snap their pen in frustration.

Please feel free to leave any questions you might have about large format printing in the comments section below and I’d be happy to answer them.

See you next week!